Why should you use a meme in your advertising campaign?

Memes reach about ten times more people and have 60% engagement compared to regular visuals in advertising campaigns. Because they are funny and relatable, people automatically tend to share them more. For companies looking to reach a broader audience on a tight budget, these pictures may be an effective way to do so.

Why do people share memes?

Sharing memes has become a way to express our experiences, opinions, and emotions while staying in touch with our community. The great thing about them is that there’s something for every situation we can all relate to. Uncomfortable with public speaking? There’s a meme about that. Colleagues at your office are getting on your last nerve?

Why do marketing strategists use memes?

Of course, this information hasn’t slipped the eyes of marketing strategists. Memes reach about ten times more people and have 60% engagement compared to regular visuals in advertising campaigns. Because they are funny and relatable, people automatically tend to share them more.